EMC

EMC² built its reputation as one of the pioneers of enterprise storage before joining Dell Technologies, and the EMC name still stands for large-scale data storage, backup, and data management systems used in data centers around the world.

When a client is planning storage infrastructure — SAN arrays, backup targets, disaster recovery — EMC is a name their own IT leadership already trusts, which shortens the sales conversation considerably compared to pitching an unfamiliar brand.